Real Estate Marketing Education
Become the
Go-To Listing Agent
The Automated Way To Stay The Agent They Call Back.
Practical marketing strategies and systems for Realtors who want to generate more homeowner opportunities, stay visible and win more listings.
- Top 1%
- Consistently Ranked in Canada Throughout My Career
- $400M+
- Real Estate Sold Over a 16-Year Career
- $1M+
- GCI Generated in a Single Calendar Year Selling Real Estate
Kenneth Toppin · 16-Year Active Realtor
Video coming soon
Welcome To The Listing Playbook
The strategies behind becoming the Go-To Listing Agent.
After 16 years actively selling real estate, I've learned that agents don't need more random marketing ideas. They need a system for generating homeowner opportunities, staying visible and being the agent people think of when it's time to sell.
The Listing Playbook is where I break down those strategies.
Explore The PlaybookThe Framework
The 8 Marketing Pillars
Every listing business is built from the same eight channels. Master them in order and the pipeline stops depending on luck.
Email Marketing
Are your emails actually getting read?
ExploreDatabase Marketing
The money is already in your database.
ExploreDirect Mail Marketing
Make physical marketing feed your digital system.
ExploreField Marketing
Door knocking done right.
ExploreOpen House Marketing
The neighbour is worth more than the buyer.
ExploreSocial Media Marketing
Turn followers into contacts.
ExploreMarketing Metrics
If you cannot measure it, you cannot improve it.
ExploreMarketing Strategy
Build a system, not a campaign.
ExploreLatest From The Playbook
View all articlesThe First 10 Seconds At The Door
Door knocking does not fail at the door. It fails in the first sentence.
Why Nobody Is Opening Your Real Estate Emails
Most agent emails die in the inbox before they are ever read. The fix is rarely the content — it is the sender, the subject line and the expectation you set.
Campaign vs System: Why Most Agents Start January At Zero
A campaign ends. A system compounds. Almost every agent is running campaigns and wondering why the pipeline resets.
What Your Database Is Actually Worth
Most agents are sitting on six figures of future commission and treating it like a contact list.
The Neighbour Is Worth More Than The Buyer
Every open house has one guaranteed seller lead walking through it — and most agents treat them as a nuisance.
20% vs 50% Open Rates: What Actually Separates Them
Two agents send the same market update. One gets 20%, one gets 50%. The difference is not luck — it is four repeatable variables.
The Complete System
Download The Listing Agent Playbook
Every pillar, every play, in one document — the full marketing system for building a predictable listing business.
Meet The Agent Behind The Playbook
Built By An Active Agent. For Agents.
Kenneth Toppin is an active Realtor with 16 years of experience who has consistently ranked among the Top 1% of Realtors in Canada throughout his career. He has sold more than $400 million in real estate and generated over $1 million in GCI in a single calendar year selling real estate.
The Listing Playbook is where Kenneth documents the strategies, systems and lessons behind building a listing-focused real estate business.
- 16 Years
- Active Realtor
- Top 1%
- Consistently Ranked in Canada
- $400M+
- Real Estate Sold
- $1M+
- GCI in a Single Calendar Year
“I'm not teaching theory. I'm documenting what I actually do.”More About Kenneth
Video coming soon
Watch
Why I Built The Listing Playbook
Ready To Put This Into Action?
Download The Playbook
Get the complete system for building a predictable listing business.
Start Door Knocking
Track your doors, conversations, leads and follow-up from your phone.
Turn Your Database Into Listings
Stay consistently in front of homeowners without manually following up every month.