The Playbook
The complete system for a predictable listing business
Every pillar, every play, in one document. Built for agents who are tired of restarting their marketing every January.
What's inside
01
Email Marketing
- Why nobody is opening your real estate emails
- 20% vs 50% open rates
- Understanding click rates
- Why generic emails fail
- Subject lines that get opened
02
Database Marketing
- What your database is worth
- Why homeowners belong in your database
- Building a database that produces listings
- Re-engaging cold databases
- Why smaller databases can outperform larger ones
03
Direct Mail Marketing
- Why most flyers get ignored
- Turning QR codes into leads
- Creating seller-focused flyers
- Direct mail + automated email follow-up
04
Field Marketing
- The first 10 seconds at the door
- The Just Sold strategy
- Tracking door-knocking conversations
- The Three Peat strategy
- Building a monthly seller pipeline
05
Open House Marketing
- Why neighbours matter
- Turning open houses into seller events
- Replacing paper sign-in sheets
- Automated open-house follow-up
06
Social Media Marketing
- Why followers aren't a lead strategy
- Turning comments into contacts
- Content that generates seller leads
- Connecting social media to lead capture
07
Marketing Metrics
- The three numbers that matter
- Good vs bad open rates
- Why vanity metrics hurt agents
- Building a simple marketing dashboard
08
Marketing Strategy
- Why most agents have no marketing plan
- Campaign vs system
- Building a marketing plan that compounds
- Why consistent agents never start January at zero
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