The Three Numbers That Actually Matter
Forget the dashboard with forty metrics. Three numbers tell you whether your marketing is working.
July 24, 2026
Kenneth Toppin
Active Realtor · 16 Years · Top 1% in Canada · $400M+ Sold
01 — The Problem
The Problem
You either track nothing or you track everything, and both produce the same result: no decisions. Impressions, followers and website visits do not tell you whether you will have listings in six months. Three numbers do.
02 — In The Field
A Real-World Example
An agent builds an elaborate spreadsheet with fourteen metrics and stops updating it in March. He replaces it with three numbers tracked monthly — contacts added, contacts reached, conversations started — and for the first time can see exactly which month his pipeline broke.
03 — Take Action
Three Things To Do
Contacts added
How many new homeowners entered your database this month. This is your future pipeline. If it is zero, your business is shrinking quietly.
Contacts reached
How many of your contacts actually received and opened something. Sending is not reaching.
Conversations started
How many real two-way conversations came out of your marketing. Listings come from conversations, and nothing else in your dashboard predicts them better.
Watch The Video
Watch Kenneth Explain This
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Kenneth Toppin
Active Realtor · 16 Years · Top 1% in Canada · $400M+ Sold